Category: Blog


roaming-free

June 15, 2017 was a turning point for mobile users with the disappearance of roaming charges, enforced by the European Commission. It is now possible in Europe to make calls and surf the web on your mobile phone without paying additional fees. New additions to the geographic criteria, such as location, connection speed, or browser ensure successful mobile campaigns. This evolution has forced digital marketing...

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MMI anti-churn

Mobile has become the favourite channel for brands to communicate with their customers. Unlike traditional CRM tools, it allows real-time interaction, providing a wide scope of opportunities for content, or offers. However, brands need to control their mobile operations to avoid the pitfalls of traditional CRM. So how can brands measure the success of their mobile engagement? How can brands ensure that their application, which represents...

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Audience plus | survey

Mobile is still full of opportunities for brands, who have been slow to adopt push notifications and establish a deep relationship with customers on their most personal devices.   To be relevant to their customers, marketers should not only integrate apps and mobile into their existing channel strategy, but think mobile-first and offer native experiences tailored to the mobile specificities.   This call for a new and different way...

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Audience plus : mobile push notification survey

Brands spend money to build apps, acquiring consumers and developing relationships. And most brands will seek to understand customer satisfaction some point. However, the fact that mobile offers a good opportunity for consumer feedback beyond the app is often overlooked. For businesses, the push notification survey is the perfect platform to collect data, analyse it, and react to the consumer’s feedback in real-time. Here are a few...

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Audience plus | Mobile monetisation

A leading authority in digital technology and marketing, Nigel’s roles have included Vice President of Global Marketing Strategy for Sony, Marketing Director for Quantel and Vice President of Marketing for Apple, Europe. A marketing specialist, Nigel has led teams working across all digital channels – from web and social media to CRM and apps. We met with Nigel to learn about the huge opportunities mobile technology...

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Audience plus | wallblog

We now spend more digital time on mobile rather than desktop and most of that mobile time is spent on apps.  There’s never been a better time to adopt mobile-CRM; putting mobile first and nailing your app engagement strategy.   While other channels, such as email, can be optimised for mobile, a mobile-CRM campaign using apps and push notifications is the only channel where you create...

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