Case studies : Media & Entertainment

Mobile apps have transformed how users consume content: music, videos and gaming.

And with mobile users spending half of the day on their mobile or connected devices, the media and entertainment business have great opportunities to reach out to this consumer base. Marketers need to harness the data and meet users’ expectations. Segmented message will increase retention, and we have the solution and expertise to help you with user acquisition, brand engagement and monetisation tactics to get most of your apps.

Optimise on-boarding experience to increase opt-in rate. Inform users of new App feature releases.

Audience plus | media and entertainment 1
Audience plus | media and entertainment 2

Personalised content based on areas of interest to increase your app consumption and decrease churn (20% average increase in app engagement rate with our MMI)

MMI

In-app push notification to improve engagement and customer experience

Audience plus | media and entertainment 3
Audience plus | media and entertainment 4

Reach and acquire targeted mobile users through Audience+ Media branded content push notifications.

Audience+ Media
Category

Media & Entertainment