MOBILE MEDIA INDEX

The right KPI to drive your mobile business and investment.

 

It is key to understand your app performance and user’s preferences before creating a communications programme, as the goal is to get them to engage with the app, to boost your commercial performance.

 

That’s why Audience+ Enterprise™ has developed its own algorithm MMI (Mobile Media Index), an index calculated in real-time to measure the engagement of each of your users.

 

Audience+ Enterprise MMI is also used for retargeting, to minimise the number of dormant users and maximise the value of your app.

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