Audience+ announces a capital increase of € 1.8 million, and its integration into the Custom Solutions Group.
With this operation, Audience+ aims to accelerate its commercial and technical development in France and Europe.
This capital increase follows the development of Audience+ Enterprise™, a unique customer relationship management (CRM) platform to send interactive push notifications on mobile or web. This innovative solution enables any brand or object to communicate with a user in a highly personalised way, based on his preferences and behavioural data in real-time.
Jonathan Laroussinie (CEO, Audience+) and Marc Langlet (Managing Director, Audience+) join the Custom Solutions Management Committee to develop the Group’s vision and its strategic plan to integrate digital by 2020. Jonathan Laroussinie will become Custom Solutions Group’s Deputy Chief Executive Officer and will be in charge of the digital strategy and platform integration.
“We are joining a Group focussed on creating effective, customer-focused and relevant marketing solutions, which will boost our growth and innovation capacity. Enthusiastic about this partnership, Audience+ employees are looking forward to sharing their expertise and supporting the Group’s growth. “