Category: Blog


Consumer-Data-Protection

Everyone processing personal data will be affected by the GDPR (General Data Protection Regulation), effective across EU from 25 May 2018. Solution providers and organisations processing data and must be able to justify the level of data protection offered and the respect of the privacy of consumers.   GDPR: Top ten aspects of the regulation   Audience+ ensures full GDPR compliancy in its processing and use of consumer data....

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Interactive-Mobile-Survey-Benefits

Mobile survey an opportunity overlooked?   Mobile is changing the role of market research. It provides greater context on user behaviour, and new data for market research purposes.   So when should you use mobile surveys and which audience should you be reaching? What aspects should you take into account in mobile survey design?   Download our whitepaper to learn more.   [INFOGRAPHIC]  ...

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7-tactics-mobile-marketing

There is no ultimate, magical recipe for success. Brands must define what they want to achieve on mobile, analyse what works best for their app and optimise their mobile marketing strategy accordingly. But the more you know your audience, understand their needs and provide them with a unique, personalised user experience, the more likely you are to succeed. We have gathered here some key success...

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MMI-Mobile-Marketing-KPI

An anti-churn tool to make your mobile application live in time   It is well documented, that two apps out of three are uninstalled or unused after three months. This means a 1/3 loyalty customer rate on a given audience. This is known as “churn” and is the loss of existing customers.   So how can brands & organisations ensure that their application, which represents a significant investment, doesn’t...

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AudiencePlus Mobile First

Mobile is profoundly changing the consumer behaviour   ComScore recently released its mobile global report, "Mobile Uses Around the World," which illustrates the media audiences, content categories, and mobile apps that are changing the international digital landscape ₁. Among the main conclusions: - In 13 countries, mobile represents more than half of the time spent online. In Mexico, India and Indonesia, it's more than 75%! - Apps account for more than...

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roaming-free

June 15, 2017 was a turning point for mobile users with the disappearance of roaming charges, enforced by the European Commission. It is now possible in Europe to make calls and surf the web on your mobile phone without paying additional fees. New additions to the geographic criteria, such as location, connection speed, or browser ensure successful mobile campaigns. This evolution has forced digital marketing...

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MMI anti-churn

Mobile has become the favourite channel for brands to communicate with their customers. Unlike traditional CRM tools, it allows real-time interaction, providing a wide scope of opportunities for content, or offers. However, brands need to control their mobile operations to avoid the pitfalls of traditional CRM. So how can brands measure the success of their mobile engagement? How can brands ensure that their application, which represents...

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Audience plus | survey

Mobile is still full of opportunities for brands, who have been slow to adopt push notifications and establish a deep relationship with customers on their most personal devices.   To be relevant to their customers, marketers should not only integrate apps and mobile into their existing channel strategy, but think mobile-first and offer native experiences tailored to the mobile specificities.   This call for a new and different way...

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Audience plus : mobile push notification survey

Brands spend money to build apps, acquiring consumers and developing relationships. And most brands will seek to understand customer satisfaction some point. However, the fact that mobile offers a good opportunity for consumer feedback beyond the app is often overlooked. For businesses, the push notification survey is the perfect platform to collect data, analyse it, and react to the consumer’s feedback in real-time. Here are a few...

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Audience plus | Mobile monetisation

A leading authority in digital technology and marketing, Nigel’s roles have included Vice President of Global Marketing Strategy for Sony, Marketing Director for Quantel and Vice President of Marketing for Apple, Europe. A marketing specialist, Nigel has led teams working across all digital channels – from web and social media to CRM and apps. We met with Nigel to learn about the huge opportunities mobile technology...

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