MOBILE MEDIA INDEX

The right KPI to drive your mobile business and investment.

 

It is key to understand your app performance and user’s preferences before creating a communications programme, as the goal is to get the consumers to engage with the app, and to boost conversions and sales performance.

 

That’s why Audience+ Enterprise™ has developed its own algorithm MMI™ (Mobile Media Index™), an index calculated in real-time to measure the engagement of each of your users.

 

The MMI is the result of several months of R & D of our expert teams in computer and data sciences. It allows to assign an index to each user of an application. According to the evolution of this index, a marketer can reward the active app users, re-engage the ‘sleepy’, and build an engagement strategy while measuring the real ROI of marketing actions.

 

Audience+ Enterprise MMI is also used for retargeting, to minimise the number of dormant users and user churn and maximise the monetisation value of your app.

 

Learn more by downloading our MMI whitepaper

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