Mobile is profoundly changing the consumer behaviour
ComScore recently released its mobile global report, “Mobile Uses Around the World,” which illustrates the media audiences, content categories, and mobile apps that are changing the international digital landscape ₁.
Among the main conclusions:
– In 13 countries, mobile represents more than half of the time spent online. In Mexico, India and Indonesia, it’s more than 75%!
– Apps account for more than 80% of the time spent on mobile
– More than 1/4 of global users are mobile only (versus PC or multi-platform)
Integrating mobile at the heart of the organisation
For brands, it is more important than ever to deploy their activity on mobile and integrate mobile within the organisation. To establish a relevant dialogue with mobile users and to engage them in a truly personalised way, brands need to know how to harness their consumer data (behaviour, preferences, localisation) and offer the right content, to the right user, at the right time.
Source: ComScore “The Global Mobile Report“
₁The report uses cross-platform data from 14 international markets (United States, Canada, France, Germany, Italy, Spain, United Kingdom, Argentina, Brazil, Mexico, China, India, Indonesia and Malaysia) to demonstrate global trends and local diversities in mobile usage.