It is well documented, that two apps out of three are uninstalled or unused after three months. This means a 1/3 loyalty customer rate on a given audience. This is known as “churn” and is the loss of existing customers.
How can brands & organisations ensure that their application, which represents a significant investment, doesn’t get lost on the app store abyss or discarded by the end-user?More
Mobile is changing the role of market research. It provides greater context on user behaviour, and new data for market research purposes.
We increasingly see brands and research organisations taking advantage of this new channel to measure everything from experience to brand image or buyer behaviour.More
Retail and e-commerce websites are constantly exploring re-targeting tools that can help them bring back repeat traffic and boost their conversion metrics. Web push notifications enable marketers to reach web users — both on Web and Mobile browsers — and bring them back to their website.
Discover insights, scenarios, and best practices on the use of Web Push notifications.More