It is well documented, that two apps out of three are uninstalled or unused after three months. This means a 1/3 loyalty customer rate on a given audience. This is known as “churn” and is the loss of existing customers.
How can brands & organisations ensure that their application, which represents a significant investment, doesn’t get lost on the app store abyss or discarded by the end-user?More
Mobile is changing the role of market research. It provides greater context on user behaviour, and new data for market research purposes.
We increasingly see brands and research organisations taking advantage of this new channel to measure everything from experience to brand image or buyer behaviour.More