White Paper
Re-imagining customer experience with interactive mobile surveys

Mobile survey an opportunity overlooked?

Mobile is changing the role of market research. It provides greater context on user behaviour, and new data for market research purposes.

We increasingly see brands and research organisations taking advantage of this new channel to measure everything from experience to brand image or buyer behaviour.

Keys to success

When should you use mobile surveys and which audience should you be reaching? What aspects should you take into account in mobile survey design?

In this whitepaper, discover insights, scenarios, and best practices on the use of mobile to collect user feedback and data.