As approximately 87% of U.K. consumers shop online (96% in the U.S. and 66% in the EU*) and online sales are increasing year-on-year, retail marketers need communication channels and platforms that have the ability to reach users across devices as they browse online.
Retail and e-commerce websites are constantly exploring re-targeting tools that can help them bring back repeat traffic and boost their conversion metrics.
Web Push Notifications enable to retarget and re-engage users both on Web and Mobile browsers and bring them back to the website.
Web push notifications enable marketers to reach web users — both on Web and Mobile browsers — even when they are not actively using the website and bring them back to the site. They allow marketers to establish a continuous connection with customers and potential customers that have previously visited their website. They no longer need contact details such as an email address to reach potential customers, as long as they have opted in for browser notifications. And unlike mobile app push notifications, web push notifications do not require owning an app.
Check out the [INFOGRAPHIC] below for a quick introduction to Web Push Notifications.
To discover more insights, scenarios, and best practices on the use of Web Push notifications, download our whitepaper: “DRIVE BUSINESS BY RETARGETING YOUR WEBSITE VISITORS WITH WEB PUSH NOTIFICATIONS”
Source: Eurostat http://ec.europa.eu, Dec 2016